Siesta
Siesta
A creative project designing a potion that could instantly give users 10 full hours of sleep.
A creative project designing a potion that could instantly give users 10 full hours of sleep.
Overview
Overview
TIMELINE
4 weeks
Nov - Dec 2024
TIMELINE
4 weeks
Nov - Dec 2024
DISCIPLINES
Product Design
Graphic Design
User Experience Design
DISCIPLINES
Product Design
Graphic Design
User Experience Design
ROLES
Research
Ideation
Sketching
Rendering
ROLES
Research
Ideation
Sketching
Rendering
TOOLS
Figma
Pencil and Sketchbook
Adobe Photoshop
NewArc AI
TOOLS
Figma
Pencil and Sketchbook
Adobe Photoshop
NewArc AI
ROLES
Research
Ideation
Sketching
Rendering
TOOLS
Figma
Pencil and Sketchbook
Adobe Photoshop
NewArc AI
TIMELINE
4 weeks
Nov - Dec 2024
DISCIPLINES
Product Design
Graphic Design
User Experience Design
The Challenge
The Challenge
Everyone has wished for a magical solution to life's persistent problems at some point. This insight sparked an intriguing design challenge in my Rapid Visualization course at USC's Iovine and Young Academy: create a potion that could solve one of humanity's pressing issues, complete with bottle design, packaging, and brand identity. As I began exploring this intersection of fantasy and real-world problem-solving, I focused on a universal challenge: the struggle to maintain healthy sleep habits while managing a demanding workload. This led me to a compelling question:
Everyone has wished for a magical solution to life's persistent problems at some point. This insight sparked an intriguing design challenge in my Rapid Visualization course at USC's Iovine and Young Academy: create a potion that could solve one of humanity's pressing issues, complete with bottle design, packaging, and brand identity. As I began exploring this intersection of fantasy and real-world problem-solving, I focused on a universal challenge: the struggle to maintain healthy sleep habits while managing a demanding workload. This led me to a compelling question:
What if a potion could help people achieve restful sleep without sacrificing their productivity?
What if a potion could help people achieve restful sleep without sacrificing their productivity?
The Process
The Process
Product Research and Ideation
Product Research and Ideation
I conducted product research in cosmetic stores, exploring how fragrance brands tell their stories through form and packaging. Through observation of perfume and cologne displays, I studied how bottle designs and their packaging work in harmony to convey each fragrance's unique narrative and brand identity.
I conducted product research in cosmetic stores, exploring how fragrance brands tell their stories through form and packaging. Through observation of perfume and cologne displays, I studied how bottle designs and their packaging work in harmony to convey each fragrance's unique narrative and brand identity.
My solution emerged as a potion that delivers the effects of 10 full hours of sleep in an instant. This concept promises users the benefits of rest without the time investment, solving the conflict between maintaining productivity and a healthy sleep schedule. Below is the positioning statement that captures this product’s value proposition.
My solution emerged as a potion that delivers the effects of 10 full hours of sleep in an instant. This concept promises users the benefits of rest without the time investment, solving the conflict between maintaining productivity and a healthy sleep schedule. Below is the positioning statement that captures this product’s value proposition.
I developed a user persona profile to identify the ideal user who would benefit the most from the potion: a student involved in a lot of extracurricular activities, clubs, and outside jobs struggling to maintain a healthy sleep schedule.
I developed a user persona profile to identify the ideal user who would benefit the most from the potion: a student involved in a lot of extracurricular activities, clubs, and outside jobs struggling to maintain a healthy sleep schedule.
Design Iteration
Design Iteration
Through multiple iterations of sketches, I explored various forms and designs for my potion. This concept is a potion spray bottle that has a sheep’s head with its eyes gently closed. When nestled in its bed-shaped packaging, it’s as if the sheep were sleeping, promising to share its slumber with users.
Through multiple iterations of sketches, I explored various forms and designs for my potion. This concept is a potion spray bottle that has a sheep’s head with its eyes gently closed. When nestled in its bed-shaped packaging, it’s as if the sheep were sleeping, promising to share its slumber with users.
This potion spray bottle is also shaped like a sheep, reimagining the phrase “counting sheep” and its association with sleep. The packaging is shaped like a fence, with the sheep ready to jump over it.
This potion spray bottle is also shaped like a sheep, reimagining the phrase “counting sheep” and its association with sleep. The packaging is shaped like a fence, with the sheep ready to jump over it.
This is a diffuser that takes inspiration from celestial bodies, purifying the air to create a regenerative aura.
This is a diffuser that takes inspiration from celestial bodies, purifying the air to create a regenerative aura.
This spray bottle is shaped like a moon, with a cat sleeping on it. The box, with small star-shaped holes on the top, opens with the bottle resting on a soft cushion.
This spray bottle is shaped like a moon, with a cat sleeping on it. The box, with small star-shaped holes on the top, opens with the bottle resting on a soft cushion.
This concept is a lotion container shaped like an eye that can open or close depending on whether a button is pressed on its side.
This concept is a lotion container shaped like an eye that can open or close depending on whether a button is pressed on its side.
Brand Identity
Brand Identity
Drawing from the serene, celestial imagery of the night sky, I crafted a sophisticated color palette that consists of dark blues with soft gold accents, capturing the essence of peaceful slumber.
Drawing from the serene, celestial imagery of the night sky, I crafted a sophisticated color palette that consists of dark blues with soft gold accents, capturing the essence of peaceful slumber.
The brand name “Siesta” – Spanish for an afternoon nap, captures the essence of carefree slumber that the potion promises to deliver. For the logo, I paired serif fonts with sparkles, where sophistication meets a touch of magic and the dreamlike world encountered in slumber.
The brand name “Siesta” – Spanish for an afternoon nap, captures the essence of carefree slumber that the potion promises to deliver. For the logo, I paired serif fonts with sparkles, where sophistication meets a touch of magic and the dreamlike world encountered in slumber.
Final Product
Final Product
For the final render, I inputted my idea sketch into NewArc AI, prompting it with instructions for the materials and colors of each component. I utilized Photoshop to add my brand logo to transform it into a legitimate product ready to sell in stores. Gone are the days of debating whether to sleep or work!
For the final render, I inputted my idea sketch into NewArc AI, prompting it with instructions for the materials and colors of each component. I utilized Photoshop to add my brand logo to transform it into a legitimate product ready to sell in stores. Gone are the days of debating whether to sleep or work!
